The challenge was to find the sweet spot between high-performance golf equipment and self-expression. Grippie wanted to appeal to both social golfers and serious players, emphasizing the importance of functionality without sacrificing style. For that, I aimed to create a brand identity that seamlessly blended the West Coast's laid-back lifestyle with a performance-driven approach to golfing.
The client
Grippie, a golf equipment brand, sought to redefine its visual identity, aiming to strike the perfect balance between high-performance gear and self-expression. They wanted to infuse a retro-inspired personality into their brand while maintaining a modern and stylish edge.
Grippie, a golf equipment brand, sought to redefine its visual identity, aiming to strike the perfect balance between high-performance gear and self-expression. They wanted to infuse a retro-inspired personality into their brand while maintaining a modern and stylish edge.
Role: Visual Identity / Social Media design / Packaging / Motion Graphics
Client Project all coordinated by me.
The solution
We crafted a visual identity that expertly combined elements of retro design with contemporary aesthetics. Character designs and retro-inspired graphics added a touch of nostalgia without compromising the brand's sports-focused persona. Vibrant color combinations and bold lettering reinforced Grippie's unique personality and modernity while showcasing professionalism in sports-related content.
The Final Brand Experience
Grippie's captivating visual identity marries classic charm with contemporary flair. Bright and sunny hues evoke the West Coast lifestyle, while unexpected color pops add distinct uniqueness and style to their products. This enchanting personality allows golfers to express their individuality while enjoying high-quality, innovative golf equipment.
